6 Best CRMs For Franchise Recruitment

If you want to manage franchise leads effectively, you need to use a CRM. A Customer Relationship Management system is an online platform where all of your customer or enquiry data is stored. This enables you to easily manage the data you hold from people who have expressed interest in your franchise.

CRMs enable you to manage all of your franchise recruitment leads in one place, and the best franchise recruitment CRMs will be those that allow you to seamlessly integrate with other applications. For example, a good CRM will let you channel leads from all of your sources, be it a franchise opportunities directory or your own website.

Different CRMs will have different ways of integrating your leads. Some CRMs might make use of Zapier, whilst others will give you a special parsing email address to sent enquiries to. The CRM will work its magic and extract the data from the email, into your software.

But which CRM should you use for your franchise recruitment? Let’s take a look at some good franchise recruitment and lead management CRMs.

1. SalesForce

Extensive lead management tools to help manage your leads with the SalesForce Sales CRM

Rating: 4/5

At first glance once you’ve registered with Salesforce, the comprehensive sales dashboard can be daunting, but it really doesn’t take long to understand what you’re looking at. For most, the core functions of the CRM are along the ribbon at the top. You’ve got your leads, customers, tasks and other functions which all integrate seamlessly. Actions are brought up via a modal popup, meaning you won’t be taken away from what you’re looking at. SalesForce has fantastic integration options, including parsing emails and integration through Zapier, however it is a Premium App on the latter, meaning you’ll need a paid Zapier plan to use it.

2. Hub Spot CRM

Free and Easy to Use

Rating: 5/5

If you’re looking for a CRM that has a free forever plan, packs lots of features, has lots of integration options and is easy to use, then HubSpot is a fantastic choice. At its simplest level, you can create contacts for leads either manually or automatically via plenty of free apps via the HubSpot Marketplace. Just like SalesForce, HubSpot also integrates with Zapier but wins a point over due to the fact it’s free to integrate.

If you wanted to get franchise leads from Franchise Planet or any other franchise directory into this CRM, it would be free and easy with Zapier. Simply create a free Zapier Parsing email address, send your leads there (either from your website, Franchise Directories etc) and then process the data in the Hubspot Zap Step.

3. PipeDrive CRM

Powerful Tools to Help You Manage Leads – And Generate More

Rating: 3.5/5

Similarly to SalesForce and HubSpot, PipeDrive also integrates with Zapier, meaning leads can be entered automatically. PipeDrive utilises a similar approach to managing leads as the previous two examples, but the fields are a lot simpler. You can enter name, email, sales value, all of the basic data but there isn’t much else – this might be a good thing. After all, the main things you want for a franchise recruitment CRM are their contact details, investment level and a good place to add some activities and notes. PipeDrive very much does that.

One of the best things about PipeDrive is its web chat system that you can integrate with your website. As seen in the picture above, you can adapt an automated chat bot to handle conversations with your site visitors, and if they pick a specific option (in the above case “Interested in franchise opportunities”, qualify them as a lead in PipeDrive. With this, it bypasses many of the other integrations you’d require with other CRMs such as Zapier and parsing emails. But PipeDrive does integrate with Zapier as well so using the parsing email to collate leads form many sources is also a viable option.

4. Brevo Email Marketing & Contact CRM

Automating Just Got Easier

Rating: 3.5/5

The beauty of Brevo (formerly Sendinblue) is its growing list of features. At its most basic level, a free email marketing platform with the capacity to send upto 300 free emails per day – thats up to 9,000 free emails a month. Built in, a CRM which is simple but effective. With the Brevo contact centre, you can add custom attributes to contacts (so that’s anything extra you need, like sales value, postcode, etc). Add the fields you need and with the activity tabs and contact history, you’ve got yourself a CRM which is easy to use and just like the other CRMs we’ve looked at, integrates with Zapier too.

Just some of the powerful features that come with Brevo include:

• Email Automation (pictured) – Just like Zapier, you can automate email sequences for new leads. In a use case scenario, maybe you’ve received / added a lead and want a franchise prospectus sent out. Brevo can do that.
• Chats – Similarly to PipeDrive, you can embed a Live Chat on your website and speak to prospects. Chats are stored in the Chat Dashboard and you can convert them to leads by adding the attributes you added earlier.
• Powerful Marketing – Use the Brevo drag and drop editor, or import a HTML email from elsewhere and communicate with your leads. SMS marketing is also available.

5. Really Simple Systems CRM

Really Easy to Use, Very Basic Yet Cost Effective. A good choice for storing and handling data.

Rating: 2.5/5

If you’re looking for a straightforward franchise recruitment leads CRM that’s free and integrates with other applications like Calendar, 365 and Zapier, then Really Simple Systems is a good choice. It does lack the powerful features that you’ve seen in the other solutions we’ve covered, such as automation and marketing, but it does exactly what its name suggests. It’s a Really Simple System.

As expected, you can integrate Zapier so that the functions that it does lack, can be adapted via other apps, be it Gmail or another automation system. The benefit of Really Simple Systems for franchising is that you can add your own fields and then sort leads by those fields. So that might be capital, territory, etc. Right out of the box, as pictured, you’ve got some handy widgets too.

6) What Converts Lead Tracking

Google Analytics Meets Lead Management

Rating: 4/5

What Converts has grown rapidly over the years. Starting out as USA based call and form tracking software, it has diversified reaching across the World with plans to suit both agencies and franchisors and franchisees. However in a lead management setting, What Converts excels when it comes to tracking leads, virtually eliminating any need for further integration outside of a CRM setting.

What Converts works by adding JavaScript to your website – or if that sounds daunting, a WordPress plugin is also available. It is also backwards compatible with Zapier, so you can import leads from other sources as well as export them.

One of the best features in What Converts is its ability to track how leads were generated. This might be through PPC, Organic Search or Facebook marketing. When a visitor uses these mediums to land on your website and post a franchise enquiry, this is all tracked and recorded, along with their contact information. What Converts gives you the option to assign a Quote Value – and this might be their capital or sales value, as well as notes on contacts.

While What Converts does integrate with Zapier, it doesn’t have any of its own automation and marketing functions, making it purely a lead insights and management platform. Unfortunately the nature of its lead capture (Plugin/JavaScript) means it’s not suitable for using for franchise directory lead automation because it could mean capturing other franchise’s leads as well, but if you’re primarily generating leads via your website, this is a very powerful suite of tools for capturing leads and analysing them.

Well those are our picks! There are many different CRMs out there that we haven’t covered, from the likes of Zoho and Freshworks, through to more simpler solutions such as Google Sheets. There are so many different types of CRM out there, but the ones we’ve chosen are quite diverse, each offering a unique USP. From live chats to automated emails, there are some good solutions out there, why not try out one of the above?

If you’re looking for a very straightforward, free franchise CRM, then definitely give Hubspot a go. If you’re a new franchise looking to set up some automation with less emphasis on contact management, SendInBlue would be a good choice. We’ve also had positive feedback about websites such as MailChimp as well, offering two in one contact management and automation. Having said that, if something doesn’t offer what you want it to, Zapier is there to easily integrate the two!

All of the above solutions we’ve covered offer free trials if not a free plan, meaning you can try out them all and see which one works for you!