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What Are B2B Franchises?
As you'd expect, B2B businesses can be franchised, just like B2C businesses. B2B Franchises (Business to Business) are franchises which the main clients are other businesses.
Where you've got Business to Consumer franchises like pet food franchises, domestic cleaning and food and beverage franchises, you've also got B2B oriented models too.
With a B2B Franchise, your clients will be other businesses.
Types of B2B Franchises
Pretty much any business where you engage with clients and provide services to another business, can be considered B2B. Here are just some top types of B2B businesses.
- Commercial Cleaning - Similarly to its B2C counterpart, B2B cleaning franchises will likely be run on a management type basis too. You'll be employing a team of cleaning staff who will carry out the work, whilst you manage them. This might consist of data centre cleaning or tech cleaning like Techclean franchise, or it might be business fleet car washing. Some oven cleaning franchises may well extend into the commercial cleaning side as well so talk to the franchisor about the possibilities.
- Business Training - If you're looking for a white collar franchise that offers fantastic earning potential, then a business training franchise would be for you. With white collar B2B franchises, past business ownership would be a plus, but as with most franchises, training and support is usually provided. Business training franchises will usually see you implementing effective measures into other businesses to help them be successful. This might be encouraging employees with wellness and motivation, or business format changes, marketing improvements, the like.
B2B franchises will differ greatly, and it is a very diverse franchise industry. Contact the franchisor to learn more about the different opportunities available.
What are the Benefits of B2B Franchises?
Just like B2C franchises, B2B businesses employ a wealth of benefits. One such obvious example is their demand. If a company needs custom branded merchandise, they'll look for a merchandising business. If a business needs their kitchens cleaned, they'll look for a commercial cleaning business. By franchising a B2B franchise, the power of the brand name resonates to other businesses as well, just like it does to consumers.
One of the advantages of a B2B franchise over B2C is that a business to business franchise may involve considerably larger clients. Where smaller B2C franchises (like baby classes) cater for local, individual clients, some B2B businesses may take on clients such as supermarket chains (consumer carpark valeting), large commercial vehicle fleets (windscreen repair etc), or perhaps Michelin star restaurants (oven cleaning etc).
Another benefit is their repeat income potential. A lot of people prefer B2B over B2C because of the repeat visits of clients. A business might employ the same commercial cleaning company to make weekly visits. In the same respect, a multi vehicle haulage company or courier business might employ the same windscreen repair or cleaning company.
It can be reassuring to invest in a repeat income business because once a strong client base is in place, you'll focus more time working with your clients, and less time finding them!
B2B Business Opportunities - What's Available?
There are a few ways you can get into business ownership. One is to start your own business from scratch. This has many challenges especially for new business owners, but is obviously very rewarding. You don't get support from a franchisor, you don't get increased buying power and you don't get an established brand name like you do with franchising. When it comes to franchising, you can either choose to invest in a new territory or purchase a franchise resale. Resales offer existing customer base and established prominence within the area, but often come at a greater initial investment, traded off by immediate cashflow. Either option is a fantastic route to getting into business ownership. Could you be a B2B business owner next year? Explore UK franchise opportunities at Franchise Planet.